St. Pauli Under Armour Kits

Today I bring you another set of three kits, this time for FC St. Pauli.

I decided to design these since I took part in a Design Football competition, which consits on re-designing a new logo for a different club each week.

I decide to make a different approach to the actual logo. St. Pauli is well known for its

fans, which stand out as an important social group, with values such as anti-racism, anti-homophobia and anti-sexism. Also, the Sankt Pauli quarter is a very strong community, quite different to the rest of the city of Hamburg. That’s why for my design I focused on the skull and the shinbones, which is the symbol of St. Pauli’s fans, and it’s currently almost the “alternate” logo of the club. I kept the circle shape, added a wave pattern to the black background, because Hamburg is a Port City. I kept the city’s crest at the bottom of the design, to maintain the link between the club and the city.

Continuing with the kits, I used Under Armour as brand, given it'll be their supplier from the next season.

The home kit is inspired by the 1994/96 kit, featuring black instead of red. I decided to keep the hoops on the shorts and socks as well to make a more "complete" look.

The away kit is inspired by the city of Hamburg, so it features red as main colour. I decided to use brown as secondary colour, to link the city and the club. The design uses the home kit as base, but using pinstripes instead of hoops.

By last, the third kit is inspired by the fans. I decided to use black as main colour given it's the main colour used by the club supporters, as well as brown details and white logos.

I used a subtle pattern based on the Black Flag (a Hardcore Punk band) logo, used in such way that it resembles the waves from the new logo.